I'm Barbara, a 360 marketing and art direction consultant for B2B and SaaS tech companies.

For ten years, I worked in tech marketing, from content creation and acquisition to a Head of Marketing role, where I managed a team of 5 across the full spectrum: growth, organic and paid lead gen, agency management, events, France-to-International expansion.

It was at that level of responsibility that I ran into a very concrete wall: I was selling brands that all looked the same. Dark mode, indigo, the same visual codes everywhere, and no marketing lever that could make up for a flat identity. The problem wasn't in my campaigns. It was upstream.

So I went back to school to learn art direction, design, UX/UI, not to change careers, but to fill what was missing in the career I already had.

Today, I bring both to my clients: I think through the strategy and content that keep a brand alive, and I design the visual identity that gives it meaning and character. The two are never separate, an identity designed without marketing stays a style exercise; marketing designed without a strong identity stays unheard.