Brand strategy and art direction that move as one.

For B2B and SaaS tech companies.

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Art Direction •

Brand Strategy •

Brand Design •

AI Design •

Marketing 360 Strategy •

Motion Design •

Web Design •

Brand Identity •

Graphic Design •

UX/UI •

Art Direction • Brand Strategy • Brand Design • AI Design • Marketing 360 Strategy • Motion Design • Web Design • Brand Identity • Graphic Design • UX/UI •

I help tech companies build brands with substance, not just style. A decade in tech marketing, including a Head of Marketing role, taught me what makes a brand actually perform, not just look good. Today I bring that same rigor to brand identity, so every visual choice serves a strategy that can grow with your business.

Featured Projects

A boy is playing with a toy red double-decker bus in front of Big Ben and the Houses of Parliament in London, with crowds of people and cars on the street.

ACADOMIA

Art Direction • Video Direction • AI Design

A white signboard with the logo and name of Cultiv, attached to a brick wall and surrounded by green leafy vines.

CULTIV

Art Direction • Brand Strategy • Brand Design

A floral arrangement featuring pink peonies, white daisies with yellow centers, and greenery, arranged in a shell-shaped wooden container against a neutral background.

AI Bloom

Art Direction • AI Design

An outdoor bus stop shelter with a digital advertisement for GoPro, featuring an elderly man wearing a bicycle helmet adorned with flowers. The background shows a city street with cars, a moving bus, trees, and tall buildings, with sunlight streaming in from the left.

GOPRO

Art Direction • Brand Design • Brand Identity

Colorful glowing stars of various sizes and colors floating against a dark background.

CATHARSIS

Art Direction • Motion Design • Sound Design

A computer monitor displaying a website for a brand called Tortuga, featuring a woman wearing sunglasses and a hat in the background.

TORTUGA

Web Design & Implementation

A smartphone displaying a health app interface with greeting 'Bonjour Clara' and options related to breathing exercises, placed on a rock surface alongside a purple egg-shaped device. The background features dark textured rocks and a logo with a fingerprint design and the text 'Galeo.'

GALEO

UX/UI Design • Brand Identity

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My expertise

Strategy & Marketing

  • Clarity that drives decisions. I work with founders and teams to define positioning, from concept to execution, giving the creative direction a strong strategic foundation.

  • Content and messaging that keep your brand present and consistent. I build the narrative and the assets that carry it across every channel, without losing coherence.

  • Turning visibility into pipeline. From organic and paid lead gen to agency coordination, I help your brand reach the right audience and convert attention into demand.

Creative & Design

  • A distinctive visual system built to evolve with your business. Every element reflects your vision and communicates your value with consistency and confidence.

  • Bringing your brand to life through movement. Motion helps tech brands show their personality, capture attention, and connect emotionally in digital-first environments.

  • Digital experiences that convert. Clear UX and engaging UI design ensure a smooth journey that puts your value front and center.

Trust compounds over time

I have had the pleasure of working with Barbara on several web projects, and I have always been completely satisfied with her work. She stands out for her communicative enthusiasm, her ability to quickly understand the issues at stake, and above all for her remarkable creativity.

Barbara brings an original, sensitive touch to each project that is perfectly suited to the brand's universe. Our collaboration is fluid, inspiring, and always highly professional.

I highly recommend her to anyone looking for a fresh, inventive, and committed perspective.

Anouk H.

Barbara is highly creative, with a unique perspective, and will translate your business message into powerful visual expression. Her motion design creations are dynamic and adapt to the client's universe. Flexible and attentive, she will know which direction to take to best support and advise you.

Vincent E.

Attentiveness, rigor, and creativity are the watchwords of Barbara, who, for our project, successfully combined her considerable skills with my expectations as a demanding client. She is, without a doubt, my top recommendation for web design.

Perla M.

Let’s talk about your project!