GOPRO BRANDING PROJECT

Art Direction • Brand Design • Brand Identity • Motion Design

The goal of this branding project was to extract the brand DNA and values from the existing GoPro brand and create a utopic brand of what it could be in the future or in another dimension with the same DNA.

The idea here was to go from the “Be a HERO” concept to “Wonder Everyday” by changing the way we see the world, and to find the extraordinary in the ordinary.

2025